Honestly made — since day one

Clean ingredients.
Real life.
No compromises.

Verra makes honestly formulated everyday essentials — functional, clean-label products built for people who care what goes into their body.

Shop essentials Our story

No fillers. No vague claims. Lab-verified every batch.

The story behind Verra

"We started reading labels and didn't like what we found."

Verra founders, 2022

We were the people squinting at ingredient lists in the grocery aisle, turning bottles over to find three syllables of something we couldn't pronounce buried at the bottom. We were tired of brands that hid behind "natural" marketing while loading their products with fillers, artificial sweeteners, and questionable additives.

So we built Verra. A brand with a simple rule: if we wouldn't use it ourselves, it doesn't go in. Every product starts with a function — what does your body actually need? — and ends with the cleanest possible formulation to deliver it.

No supplement-brand sterility. No wellness-world hype. Just honest, well-designed essentials that belong on your kitchen shelf, not hidden in a cabinet.

What we stand for

Four principles.
No exceptions.

01

Radical transparency

Every ingredient, listed. Every function, explained. No proprietary blends, no hidden fillers. You deserve to know exactly what you are putting in your body.

02

Function first

We start with what works. Clinically relevant doses, research-backed ingredients, and formulations designed to do one thing well — not ten things adequately.

03

Clean by definition

Our clean standard is specific, not aspirational. No artificial sweeteners, no synthetic dyes, no unnecessary additives. Lab-tested for purity every single batch.

04

Designed for real life

Premium doesn't mean complicated. Our products fit into your actual daily routine — not a wellness ritual that takes 45 minutes and a blender.

The collection

Essentials that
earn their place.

Daily ritual

Morning Blend

Adaptogenic mushrooms, clean magnesium, and nothing else. Your morning routine, simplified.

$38 / month

Recovery

Rest Formula

Clinically dosed magnesium glycinate and ashwagandha root for nights that actually rest.

$42 / month

Foundation

Daily Essentials

A whole-food vitamin complex in four ingredients. No megadoses, no unnecessary additions.

$34 / month

View all products
"We think the supplement industry treats its customers like they're incapable of reading a label. We disagree."

12

max

Ingredients per product

100%

Third-party lab tested

0

Artificial additives, ever

4.9

Average customer rating

The people behind Verra

Built by people who
actually use it.

Mara Chen

Co-founder & Formulation

Biochemist turned founder. Seven years formulating for pharmaceutical companies before asking why consumer products couldn't meet the same standard.

James Okafor

Co-founder & Brand

Spent a decade in CPG brand strategy. Grew tired of helping brands obscure what was really in their products and decided to build something honest.

Nadia Petrova

Head of Quality & Testing

Led quality programs at two certified organic manufacturers. Every batch shipped by Verra passes through her standards — which are higher than ours.

Join Verra

Start with one product.
See the difference.

Free shipping on your first order. Cancel your subscription anytime, no questions asked. Every product comes with our full ingredient transparency report.

Shop now Ask us anything

Free shipping on first order. Cancel anytime. Lab reports available for every product.